However, the holiday hazards aren’t over yet. Experts warn that the stress that accompanies Black Friday shopping can add costs, far greater than those we ring up at the mall.
While retail stores are raking in the money, shoppers are probably having a more negative experience. Although we all love a Black Friday deal, “it is more like Red Friday for the consumer, as the shopper goes into debt to pay for purchases,” says Nancy Barton, professor in the School of Physical Education and Tourism Management at Indiana University-Purdue University.
Besides overspending, four people have died and dozens of injuries have occurred in the Black Friday shopping frenzy in the past four years.
Clearly, both consumers and stores are clearly unprepared for the post-Thanksgiving stress and excitement.
“Some have argued that we are wired for desire as a result of our dopamine reward pathways.” Barton adds, “When we are overstimulated by a novel experience or unlimited choices on Black Friday, a craving (for more) and insatiable desire is triggered.”
The key to combating these desires relies on the executive, thinking part of the brain. However, this control can be hindered if you are stressed out, tired and hungry, arguably the three main traits of an all-night Black Friday shopper.
How can you avoid these stressors? How about? :
Opting out of Black Friday shopping. Think of another way to give a gift. How about buying an “experience” for your loved one(s)? After all, there is plenty of evidence that it’s experiences, rather than things that make us happy. What about a family gym membership? Not only will you stay healthy, but the family that works out together, is more likely to stay together
Paying It Forward. Instead of spending, how about giving? Think about those who are less fortunate than you and do something for them. Visit an elderly neighbor living alone; volunteer at a local hospital / animal shelter, soup kitchen. Your smile and touch may be the greatest gift of all.
Trying some self-reflection. The perfect antidote for ungrateful feelings is to practice gratefulness. List three things that you are grateful for. Embody the feelings of gratefulness. Positive emotions and satisfaction with what you already have will start to unfold as you reflect on your list.
Whatever you end up doing today – please stay safe.