Most Docs Not impressed by Reps Wielding iPads

While the iPad may be the hottest “must have” gadget for pharma sales reps, most doctors aren’t quite so thrilled when they are whipped out during presentations. According to Manhattan Research while 38% of the 1,755 physicians surveyed have seen … Continue reading

Pharma Reps being replaced by iPads and Portals

As previously reported here, industry downsizing has resulted in the loss of over 30,000 sales positions over the past 5 years.   Now, according to a recent article in the Wall Street Journal, big pharma companies have found a way to … Continue reading

Don’t Lose Sleep Over Daylight Savings Time

Did you have trouble getting up this morning?  Did Sunday’s ‘spring forward’ fail to put a spring in your step? You are not alone.  Daylight saving time wreaks havoc on the millions of people because it affects our circadian rhythms, … Continue reading

Healthy Trends for Digital Health

Doctors and patients are increasingly tapping, zooming, and clicking in a flurry of connectivity.  According to Fred Pennic author of HIT Consultant’s Mind Blowing HIT Stats and Trends: 85% of US Physicians own or use any smartphone professionally 62% of … Continue reading

The Doctor Won’t See You Now

US Pharma reps think they have it bad?  Then they should spare are thought for their poor beleaguered colleagues on the other side of the Pond! According to an article in the industry journal PM Live,  time-pressured doctors in the … Continue reading