In recent weeks SRxA’s Word on Health has run a number of stories about iPads. For the record, we don’t have shares in Apple, nor do we even have iPads, though we’re keeping our fingers crossed that Father Christmas might … Continue reading
A month ago SRxA’s Word on Health reported that most doctors are not impressed with iPad wielding pharma reps. However, it seems, this may be set to change. Starting this fall, all first and second-year students at Weill Cornell Medical College will … Continue reading
While the iPad may be the hottest “must have” gadget for pharma sales reps, most doctors aren’t quite so thrilled when they are whipped out during presentations. According to Manhattan Research while 38% of the 1,755 physicians surveyed have seen … Continue reading
As previously reported here, industry downsizing has resulted in the loss of over 30,000 sales positions over the past 5 years. Now, according to a recent article in the Wall Street Journal, big pharma companies have found a way to … Continue reading
Did you have trouble getting up this morning? Did Sunday’s ‘spring forward’ fail to put a spring in your step? You are not alone. Daylight saving time wreaks havoc on the millions of people because it affects our circadian rhythms, … Continue reading
Doctors and patients are increasingly tapping, zooming, and clicking in a flurry of connectivity. According to Fred Pennic author of HIT Consultant’s Mind Blowing HIT Stats and Trends: 85% of US Physicians own or use any smartphone professionally 62% of … Continue reading
US Pharma reps think they have it bad? Then they should spare are thought for their poor beleaguered colleagues on the other side of the Pond! According to an article in the industry journal PM Live, time-pressured doctors in the … Continue reading
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