Asthma in the Naughty Chair?

Celebrity Supernanny and parenting expert Jo Frost, this week kicked off a campaign to raise awareness about asthma.  The modern-day Mary Poppins, was herself diagnosed with asthma and exercise-induced bronchospasm, or EIB, at 5 years old.

The national campaign EIB Active™ is supported by TEVA Respiratory, and stands for Educate, Inspire, Be Active.

EIB Active’s mission is to educate people about EIB, to encourage people to talk to their doctor if they think they have EIB symptoms, and to get the proper diagnosis and treatment for their condition. a national movement to empower those with exercise-induced bronchospasm (EIB) to achieve more and lead healthier, more active lifestyles.

According to Frost, the campaign “is my way of sharing what I’ve learned and inspiring others to be active.”

EIB affects an estimated 80 to 90% of those living with asthma, and about 30 million Americans, according to the Asthma and Allergy Foundation of America.  Those with the condition may experience shortness of breath, wheezing, coughing and chest tightness during or just after exercising. As a result, both adults and children with EIB often avoid physical activity. Lack of exercise can lead to weight gain and even obesity, which can ultimately cause heart disease, high blood pressure, diabetes and trouble sleeping.

Time to take asthma out of the naughty chair and onto the playing fields!?!