The Business of Fatherhood

Here’s a question for all you working moms and dads out there.  When your child becomes an adult, will they thank you for how you raised them?

Those of you tussling with the Terrible Two’s or being tormented by teenagers, may be rolling your eyes at this point.  Before you utter “no way” we’re pleased to let you know that it’s not too late.  Help is now at hand…or at least a quick click to Amazon.com away!

SRxA’s founder, President and CEO, Christos Efessiou PhD, has just published his first book: CDO – Chief Daddy Officer.

Throughout the book, Dr. Efessiou shares with readers the lessons he himself learned after his first marriage dissolved and he was left to raise his seven year old daughter Persephone on his own.  Already a successful entrepreneur, he applied his business knowledge to the business of parenting.

Clearly it worked.  Those of us who know Persephone recognize that she has turned into a wonderful and unique young lady. Smart, intelligent, savvy, confident and driven, we marvel at her relationship with her father and we  know that she thanks her dad every day for the way in which she was raised.

In CDO-Chief Daddy Officer, Chris shows how principals such as communication, respect, team-building, and mentoring, so essential to a successful business are also the pillars of creating a loving family.  Using textbook business strategies he shows how to achieve success in the business of parenthood.

Matthew Cronin PhD, Associate Professor of Management at George Mason University says “CDO is a highly thoughtful application of foundational business wisdom to the practice of parenting”  It is eminently sensible in both HOW business fundamentals could be applied to parenting, but also WHICH business fundamentals should be applied.”

Those of us lucky enough to work for Chris have already read a copy of the book. For anyone else whether you’re a parent, CEO, employee, employer or student we highly recommend it.  Take a read and let us know what you think.

Learn more about Chris and the book by visiting his Facebook Page or www.ChrisEfessiou.com

New Superfood on the Block

For our readers interested in ever-changing superfood trends, SRxA’s Word on Health has news for you!  Keep an eye out for cupuaçu.  Apparently it’s a melon sized fruit, with a thick shell found in the jungles of Colombia, Peru and Brazil.   While it looks a lot like a coconut, those in the know say it tastes like a cross between banana, chocolate, and pineapple.

It is packed with phytonutrient polyphenols, vitamins B1, B2, and B3, fatty and amino acids, and at least nine antioxidants , which is why, we suspect, it’s been nicknamed  “pharmacy of the Amazon”.

Its relative obscurity and high-nutrient profile makes it a powerful competitor to other recently popularized superfruits: acai and pomegranate.

Cupuaçu is used as a remedy for abdominal pain, for boosting the immune system rejuvenating and increasing the elasticity of skin.  It’s also said to be  especially beneficial to reproductive health.

Not surprising then, that several corporations have begun production of cupuaçu-based food supplements including pills, drinks, smoothies and sweets.

Expect this to be coming to stores near you soon.  In the meantime we suggest you learn how to ask for it.  For our non-Portuguese readers the correct pronunciation of cupuaçu  is koo-pwah-sue.

For more of the latest news on advances in reproductive health and aesthetics check out SRxA’s team of clinical advisors in Reproductive Health and Aesthetic Dermatology!