Smart, successful, socially aware San Francisco couple, Molly and Brian Walsh wanted a baby. When their efforts failed, they, like so many other couples, investigated in-vitro fertilization. They had already saved about $10,000 towards the $12,000 treatment, when they found out that they actually needed closer to $30,000 for additional genetic testing of the fertilized embryos, to avoid passing on a rare, but incurable genetic disease to their offspring.
With their biological clocks ticking faster than their ability to raise the funds, the couple came up with a unique plan. They decided to go public with their story and then host a series of fundraising parties, on-line auctions and other events. These were announced to friends and strangers alike on their website, on Twitter, Facebook, Flickr and other social media.
Response was overwhelming and as a result they have already raised an additional $8,000.