Tweeting for the Stork

Word on Health is pleased to bring you a heartwarming story that demonstrates, in case there was any doubt, the power and reach of social media.

Smart, successful, socially aware San Francisco couple, Molly and Brian Walsh wanted a baby. When their efforts failed, they, like so many other couples, investigated in-vitro fertilization.  They had already saved about $10,000 towards the $12,000 treatment, when they found out that they actually needed closer to $30,000 for additional genetic testing of the fertilized embryos, to avoid passing on a rare, but incurable genetic disease to their offspring.

With their biological clocks ticking faster than their ability to raise the funds, the couple came up with a unique plan.  They decided to go public with their story and then host a series of fundraising parties, on-line auctions and other events.  These were announced to friends and strangers alike on their website, on Twitter, Facebook, Flickr and other social media.

Response was overwhelming and as a result they have already raised an additional $8,000.

Which begs the question, if one couple can achieve this through social media, what could you achieve?  The SRxA team of social media strategists is waiting to hear from you.