Teenagers and their phones! As any parent or indeed observer of human life knows, the mobile phone has become the most important adolescent accessory. Texting has even taken over from talking as their preferred form of communication. 72% of all teens and 88% of teen cell phone users text-message at least once a day.
And while they may not all rival world record texter, Fred Lidgren, who sent 566,607 text messages during a one month period, I know several who are not far behind. And for those of you still doing the math, yes that’s a staggering 18,887 texts per day or 787 per hour or 13 texts each minute. LOL!
Not only does smartphone use kill the art of conversation, it has a decidedly most sinister side-effect. According to new research just presented at the American Public Health Association meeting, smartphone use among teens is associated with an increased likelihood of being solicited for sex and having sex with an internet-met partner.
According to a 2011 survey among almost two thousand Los Angeles high school students, young people with smartphones are one and a half times as likely to report being sexually active, almost two times as likely to have been approached online for sex, and more than twice as likely to engage in sex with an Internet-met partner compared with those who do not access the internet on their cell phones.
Additionally, those being solicited online for sex are also found to be engaging in unprotected sex. Five percent of the participants reported using the Internet to seek sex partners and 17% of the participants reported being approached online for sex by someone they did not know.
“We, parents, health educators, physicians, must recognize that cell phones are yet another new way for adolescents to meet sex partners,” said researcher Hailey Winetrobe, MPH. “Parents and school health professionals should talk to their teens about being safe in meeting people online and in using condoms to prevent sexually transmitted infections and unplanned pregnancies.”
While we’re not suggesting that parents take their teenagers cell phones away, maybe it’s time to put those smartphones to good use and create apps and websites for adolescent-targeted sexual health programs.
As previously reported here, industry downsizing has resulted in the loss of over 30,000 sales positions over the past 5 years. Now, according to a recent article in the Wall Street Journal, big pharma companies have found a way to replace many of the sales reps they’ve been laying off in recent years. Apparently the void is being filled by digital sales tools such as websites and iPad apps. Doctors can use the tools to ask questions about drugs, order free samples and find out which insurers cover certain treatments. The changes are designed to cut costs and to reach doctors in ways other than the traditional office visit, which many busy physicians say they find intrusive and annoying. In 2009, one of every five doctors in the U.S. was what the industry calls a “no see,” meaning the doctor wouldn’t meet with reps. Just a year later that jumped to one in four. Currently about three-quarters of industry visits to U.S. doctors’ offices fail to result in a face-to-face meeting. Throughout the 1990s and early 2000s, drug companies dramatically increased their U.S. sales forces, an escalation most companies came to regret as the economy took a downturn. Many of those same companies are now involved in this digital shift including Sanofi-Aventis, Merck, Pfizer, GlaxoSmithKline, Novartis and Boehringer Ingelheim . Citing data from market-research firms, Eddie Williams, head of Novo Nordisk‘s biopharmaceutical business in the U.S., said 72% of U.S. doctors own a smartphone, and 95% of them use it to download medical applications. Novo Nordisk has several applications available on iTunes, including one that helps doctors calculate blood-sugar levels and another iPad/iPhone application which offers tools to help doctors diagnose bleeding disorders. Other companies such as Eli Lilly are now considering “on-demand portals” that will allow doctors to access information instantly as they are treating patients. Although some companies have yet to be convinced of the benefits of e-marketing, most agree it is the way forward. Following the launch of Pradaxa in the U.S., Boehringer Ingelheim put together a digital-marketing package to target doctors, but found that sales calls to doctors’ offices were still the most powerful tool for driving new prescriptions, says. “No doubt digital marketing does have an impact…but I don’t believe, however, the shift happens overnight,” said Wa’el Hashad, the company’s VP of marketing. SRxA can help pharmaceutical clients with all of their digital marketing needs. Whether it’s interactive e-learning platforms, webinars, podcasts, e-newsletters, e-surveys or website design and development our fully customized, physician approved offerings will exceed your expectations. Contact us today to learn more.